As is the case with all breadpig projects, all the profits go to a worthy charity. Ideally, the breadpig can find a non-profit with objectives related to the project (e.g., LOLmagnetz profits going to the SF SPCA).
About a month ago, we launched a new shirt: Spoiler Alert.
If you don't watch Battlestar Galactica, its coolness will be lost on you, but if you like preserving your online freedom, stick around for another sentence. Then go buy the DVD box sets and catch up.
The breadpig is partnering with the EFF and thus giving them all the profits of this limited edition shirt. We figured the EFF is presently our first line of defense against the cylon menace.